The Technique Towards Success

May 20, 2012 in Online Biz Tips with 0 Comments

Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right path.

Now I’ve read the studies too that state the lack of capital as the main reason most small businesses fail however, I’m going to go out on a limb and say that although I can’t prove it, I believe one of the biggest reasons business fail or underachieve is due to lack of effective marketing.

When I attended a seminar by T. Harv Eker a few years back, he mentioned and I quote “it takes creativity to make money”. In other words it doesn’t take money to make money; it takes creativity to make money. Now that’s a hard concept for most of us to grasp, it certainly was for me until I started reading a few Guerrilla Marketing books by Jay Conrad Levinson which primarily deal with using sweat equity and creativity instead of money to promote your business.

Now why am I telling you this? Basically to lay the foundation for the gem I’m about to share with you here today. That gem is a simple yet effective technique I picked up from two of my mentors Mark Victor Hansen and Jack Canfield.

This technique is called the “Rule of 5” and what it means is simply doing at least 5 things every day towards accomplishing a specific goal.

Now since learning this concept a ways back, I have expanded on it a bit to make it more relevant and effective for me. And my guess here is that there’s a good chance it will suit you as well.

So here’s my adaptation that I call “Rule of 5 Marketing”. Essentially it means doing at least 5 marketing activities every day to effectively promote yourself or your business. You commit to this and you are virtually guaranteed success.

Now that can mean making 5 phone calls to key prospects, giving a teleseminar to 5 or more prospects, sending out a press release to 5 publications that cater to your target audience or, whatever marketing activity is most effective for your business. Just make sure you do 5 things day in and day out, without fail because a big part of marketing is about consistency.

And speaking of consistency, a great way to hold yourself accountable and to stay on track is to keep a daily journal where you log the 5 marketing activities you completed each day.

If you find yourself slipping and not getting it done, I recommend you enlist a coach or a colleague to become an accountability partner for you – then you can phone them or shoot them an email letting them know you honored your commitment. This just adds that little extra something to inspire you to get it done.

So commit to it, journal it and be accountable to apply the Rule of 5 to your marketing every day and watch your business take off.

Creating Effective PPC Campaigns Through The Use Of Low Competition Keywords

May 19, 2012 in Niche Marketing with 0 Comments

One of the best ways to advertise these days is through pay per click advertising. Done the right way, it can literally boost your site hits and even your revenue by millions. For those who understand how applications like Google Adsense works, pay per click advertising can be cost effective and just plain old effective in an overall sense.

However, if mismanaged, pay per click advertising could be extremely costly and just as ineffective. Many people who use pay per click advertising spend hundreds or even thousands of dollars each year for clicks that don’t go through . What’s the difference between those who use pay per click advertising effectively and those who do not?

One of the major things you can do to up your success rate (and lower your costs) when it comes to pay per click advertising is to go for low competition keywords. For example, a very high competition keyword might be “car.” This is the most common word that comes to mind when people think of motorized vehicles, so the cost of “buying” this keyword for pay per click purchases is very high. Any time somebody clicks on that ad that’s targeting the word “car,” the cost to the company putting out the ad is quite high.

For bigger businesses, this might be fine. However, if you’re a smaller car dealership, you might have better luck going for “auto,” which is a synonym for “car” yet a keyword with a lower competition level. These words will still show up when potential customers are doing searches (most people who are searching for “car” will likely search for “automobile”), and even if the event that the customer doesn’t search for “auto,” the keyword is related to “car.” Google and other search engines understand the magic of synonyms, and you could get included in a search for “car” even if you didn’t buy the keyword!

Using low competition keywords is a great way to get a lot of attention for much less money. When you sign up for pay per click advertising, be sure to do some research first and come up with commonly searched for terms that are lower competition. Don’t just go for the most obvious words – while it might seem that this would get you more advertising bang for your buck, remember that you’ll be paying out considerably more bucks for what might not even be a worthwhile bang.

In following articles, we talk about the best routes of finding these low competition keywords that will help you keep costs down while boosting site viewership. It might sound too good to be true, but effective pay per click advertising is a great way to get the attention of niche markets – and it doesn’t have to be expensive!

Profit From Internet Advertising Trends

May 17, 2012 in Social Media For Biz with 0 Comments

No matter how big or small your business is, you can benefit from the exposure you’ll get from marketing it online. However, all too many business owners are not aware of the latest internet advertising trends. While the principles of marketing will always stay the same, there are always new strategies for applying those principles, and things are moving faster than ever in the age of the internet.

One such trend is the use of the web for targeting your market locally, nationally, or internationally. This can be achieved through pay per click advertising (also known as PPC). There is a myth that PPC is risky and expensive. While that can be true for those who don’t understand how it works, the truth is that PPC can be a great way to increase your profits. The best part is that you don’t need a big budget to get started. You can simply start small, then ramp up your efforts as you generate more revenue with your PPC efforts.

PPC really comes down to selecting the right keywords. In basic terms, keywords are those terms your potential customers will be entering into the search engines for more information. Therefore, you need to give careful thought to which keywords and phrases you want to be associated with. That means you shouldn’t be looking only at the cost to you per click. Sure, you may be able to find a great deal on a low-competition keyword, but if it’s not a good match for your business, then you are only throwing your money away.

The good news is that you can find out what the top keywords being searched for are. Again, don’t just select a keyword because a lot of people are using it. You need to also consider your specific needs, and what your customers are looking for. For example, if you are selling custom-made, luxury yachts, then you wouldn’t want to select “used boats”, “cheap boats” or “second hand yachts” for your keywords–even if they get a ton of searches and have a low per-click cost–because they aren’t what your ideal customer would be searching for.

Pay per click is one of the internet advertising trends that is too effective to pass up, but it isn’t the only trend you should be plugging into. Another one of the big ones is the use of social networking sites. While most people are familiar with sites like Facebook for staying in touch with family and friends, such sites also provide enormous benefits for marketing your business. Make it easy for people to add you to their contact lists.

However, don’t think you can just keep blasting them with your marketing message. Instead, try to foster relationships with the people who have added you. Also, anything you can do to get them to interact will help you establish yourself as the go-to source in their eyes.

We have only covered two examples of internet advertising trends, but there are more, and who knows what the future has in store. Do your best to stay informed of any new opportunities that come along, and be ready to take advantage of them if they’re a good fit for your business.

Marketing On Forums Can Be Addictive

May 16, 2012 in Forum Marketing with 0 Comments

Forum marketing is a great way of marketing if you can do it the right way. But it can be a financial equivalent of stepping on a land-mine. Forum marketing is basically showing your expertise and building a reputation. It does exactly that if you do it the right way. But done wrongly it reflects your lack of expertise and turns your name to mud.

Once you have decided the forums to use, go through their rules and regulations. Each forum’s rules are different. Many have some topics banned, some allow advertisement and some don’t. First learn the rules of the road. Not following the rules will make you banned in the forums. Even if it is allowed you should not advertise through your posts or comments. Rely on the signature to promote you and your business.

Before you start actual postings go through the contents of the forum thoroughly once. By reading the forum you will have a good idea about what the forum is all about and the best way you can approach it. If you try to barge in, that will have a negative impact within the forum and that is one land mine you would surely want to avoid.

Always remember that along with the new comers the best known brains in the online marketing industry are also posting in these forums. So, before you post something on a given topic or try to comment on a post make sure you have the necessary expertise to do that comment. If you do not have the necessary knowledge and shoot from the hip then at best you will be ignored or at worse, experience marketers will call you to task and that will ruin your reputation.

There is nothing wrong in creating a little controversy in these forums. I sometimes acquire some of my best and most successful business ideas from such forum topics which have created some form of arguments within the ranks. But this is entirely different than from being called a fraud.

Comment when you can help someone with a problem otherwise keep num. the forums is all about helping each other with a common goal. If you can provide help then go for it. Good or bad the reputation you create in the forums will be synonymous with you through out your online career and internet marketing.

Best Internet Website Advertising For You

May 15, 2012 in Social Media For Biz with 0 Comments

The internet has been a part of our lives for a while now, and it has also changed the way millions of businesses operate. More than anything, the internet has leveled the playing field, giving the “little guy” just as much of a chance at success as some of the biggest companies in the world. It all comes down to what is commonly referred to as internet website advertising. However, that term covers a lot of ground. Here are some things you should know.

It all begins with a website. Well, technically you need an idea first, but a lot of people make the mistake of thinking they need some incredibly, original, earth-shattering idea if they want to make money online. The reality is that you don’t need such an idea to be successful. All you need is a solid idea, and it can even be something other people are doing. For example, a lot of people make money selling clothes online, and that isn’t what anybody would call an original idea. Okay, back to having a website…

The reason it all starts with having a website is that it means you have a solid idea. Internet website advertising covers all aspects of how you promote your site. You have probably heard people say, “you can have the best looking site in the world, but it’s useless if nobody sees it.” While that’s true, you shouldn’t use it as an excuse to put up an ugly website (though it is better to start with something ugly and improve it as you go, than it is to wait and be left behind).

Which internet website advertising options are best for you and your business will depend on several factors. You need to have a good idea of who your target market is, what motivates them, what their problems are, and how your offer can help them. Not all online marketing methods are suited for every business. If you are a lawyer, then article marketing to establish yourself as an expert in your field makes a lot more sense than using a free traffic exchange where people will only see your site for a few seconds.

You also need to think about how your site looks. After all, you can drive people to your site, but if they don’t like what they see, or they aren’t clear about your offer, then they will leave. So, put some thought into it. Read your marketing message and be sure that it makes sense. Don’t be afraid to sell, but be sure the type of selling you do fits in with your specific message.

Whatever methods of internet website advertising you choose to take advantage of, it is vital that you start right away. Every moment you spend wondering about how to do it or making excuses for waiting, is wasted time. While that may not have mattered a few years ago, in today’s online world, every second counts more than ever.

Marketing with Digital Books

May 14, 2012 in Online Biz Tips with 0 Comments

There are innumerable ways to use E-Books to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your E-Book on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your E-Book, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your E-Book, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your E-Book current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your E-Book for years after your original creation.

Another phenomenal advantage of E-Books is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an E-Book one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the salability of your E-Book, and make adjustments as necessary until the orders start pouring in. E-Books allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your E-Book to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an E-Book with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single E-Book by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. E-Books can be broken down into several different promotional materials by accepting some of the articles and using them to promote your product. You can include a catalog in your E-Book to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using E-Books in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single E-Book to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your E-Book like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

Do You Have What It Takes To Be An Offline Consultant

May 13, 2012 in Offline Consulting with 0 Comments

If you’re looking to go into consulting, remember that the real product you’re selling isn’t your expertise in a subject or your knowledge or even your advice. What you’re actually selling is yourself.

Who you are is a full package. This means that you need to know yourself from soup to nuts, and understand who you are both as a person and a professional, and what exactly you can bring to the table when it comes to the needs of the client. This requires a great deal of self-awareness, as well as a high amount of business savvy.

Not only do you need to be knowledgeable, but you also have to be able to be able to sell yourself, as well. This sounds a lot more titillating than it actually is – a lot of “selling yourself” involves getting social networking accounts and schmoozing with potential clients. Never underestimate the power of the schmooze – if you’ve got serious social skills, now is the time to have them shine. If you don’t, now is the time to learn to cultivate some.

Another thing to consider when you’re going into the business of consulting is how much you’re actually worth. Your mom might say that you’re worth your weight in gold, but it’s unlikely that most clients will say the same. In general it’s a good idea to charge your clients hourly rather than by the job, as it presents a more consistently professional image. It’s more difficult to judge how much an individual job may be worth, too, and if clients believe that other clients are getting preferential treatment, it does damage to the reputation of your company or your name, which is anathema in consulting.

Remember to take the time to establish a relationship with the client that will go beyond the first sale. Building and cultivating longevity in your consulting endeavors should be one of your most important goals – if you can sow the right relationship in the beginning, it’s very possible you might have a customer for life. Treating clients like long term business partners right off the bat helps – be sure to approach new clients with a professional attitude and a comprehensive plan as to how you are the right consultant for the job. A firm handshake and smile will go farther than you will ever know.

In short, it’s not just about your ability to think and your expertise in a particular subject that will make you a god consultant. There are of course, millions of people who have the knowledge to be excellent consultants but only a small amount of people are able to make it happen. It’s very important to remember to package yourself as first-class goods and get out there and market – often, it’s not what you know, but whom you can convince that you know enough to get the job done!

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